Good morning, Shane.

Tuesday, April 14, 2026

"Hard choices, easy life. Easy choices, hard life."

Jerzy Gregorek

Today's Pulse

The Rundown

Monday closed at $151.9K in revenue across 2,839 orders — steady. Today's loaded: Exec Group at 11, Farhan's FP&A case study at 2 (Emma sent the materials last night), and a call with FUEGO at 4. PearlRock's NDA is signed and Veejay's pushing to lock summer dates. You're pacing at $62.9M annualized. Jiu jitsu first, then go run it.

Morning Context

Weather & Surf

Santa Cruz

47°F

High 64° / Low 46° · Clear skies

Sunrise 6:34a · Sunset 7:41p

Surf — Pleasure Point

No report

Surfline data unavailable today

Harvard Business Review · April 2026

Don't Let AI Destroy the Skills That Make Your Company Competitive

As teams lean harder on AI tools, the human skills underneath — judgment, creativity, institutional knowledge — can atrophy. A timely read as you roll AI sessions out to the team.

Today's Calendar

6:00a

Take Photos

1 hr

9:00a

Jiu Jitsu

1.5 hrs · Watsonville

11:00a

MUD Exec Group

2 hrs · 6 attendees · Zoom

2:00p

Farhan × MUD\WTR: FP&A Case Study

1 hr · 6 attendees

4:00p

Shane Heath & FUEGO

30 min · 2 attendees · Zoom

What You Missed

Inbox & Signals

Email

Veejay @ PearlRock / MPearlRock

RE: MUD\WTR X MPearlRockAction

PearlRock following up on summer meeting dates — July 21/22 won't work for them. Proposing weeks of 7/27 or 8/3. NDA is fully signed and executed. Emma is coordinating the reply.

Emma Nelson · COO

Fwd: MUD\WTR Inc — FP&A Case StudyFYI

Case study materials for Farhan's presentation today at 2PM are attached. Forwarded from Farhan Mamun. Review before the meeting — this is the candidate who scaled OLLI from $40M to $400M.

Sticker Mule

Your proof #21808519 is awaiting feedbackAction

Proof for order R255311835 needs approval or changes. Order won't go into production until you sign off. Quick approve or request revisions.

Huntington Bank

Payment Activity — $1,108.95 PostedFYI

Loan payment of $1,108.95 posted to account IL5176, effective 4/13. Automatic payment processed normally.

Stripe / Replit

Your receipt from Replit #2567-5106FYI

Replit subscription payment receipt. Standard recurring charge processed through Stripe.

Fathom Recaps — Monday

EAV Partners Meeting

Megan, Danielle & Shane — Repurposed from Megan 1:1. Three-way strategy session to discuss EAV partnership and operational alignment.

Gerrad C. — FP&A Interview

Gerrad introduced himself as the first FP&A hire at OLLI, where he helped scale the business from $40M to $400M in revenue. Strong candidate ahead of today's case study presentation.

Slack — Last 24 Hours

#update-shipping-address-tickets

Siena AI bot handling customer shipping address changes (3 automated tickets). No human team mentions overnight.

Notion — Active To-Dos

Doing Plan AI Sessions

Doing Ollie Hudson Playbook

This Week Growth Thoughts

This Week Review Yotpo Doc

The Business

MUD\WTR Revenue

Yesterday

$151.9K

2,839 orders · Mon 4/13

April MTD

$2.30M

13 days into month

2026 YTD

$17.74M

$62.9M annualized pace

View in Omni →

Personal Finances

Accounts & Spending

Schwab Checking

$40,186

Updated 4/13

Chase Credit Card

$7,167

Limit $26,200

AMEX Platinum

$2,719

Updated 4/13

Monday, April 13

Transaction	Account	Amount
Pottery Barn Kids	AMEX	$113.88
Sesh Products	AMEX	$44.90
Tesla Supercharger	AMEX	$20.93
PayPal Purchase	Schwab	$12.99

Saturday, April 12

Transaction	Account	Amount
Amazon	Chase	$218.99
New Leaf	Chase	$199.28
Biologica	AMEX	$59.00
New Leaf	AMEX	$47.50
Spade & Plow Organic	Chase	$37.00
Amazon	Chase	$28.32
Humandesignai	AMEX	$25.00
Ken's Top Notch	Chase	$20.00
Amazon Kindle	Chase	$13.98

Total spend (2 days): $841.77

Words of Jesus

"But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you. Take therefore no thought for the morrow: for the morrow shall take thought for the things of itself."

Matthew 6:33–34