← All Briefs

Good morning, Shane.

MONDAY, APRIL 13, 2026
“The score takes care of itself.”
Bill Walsh
Sunday delivered $135,762 across 2,642 orders while you were off the grid. Danielle Dieringer is officially onboarding this week across ecommerce, Amazon, and email — new fuel for the growth engine. Eight meetings on deck today starting with the FP&A case study at 9am, and the team’s already rolling.
Morning Context
Weather & Surf
Santa Cruz Weather
55°F
High 63° / Low 49° · Overcast
Sunrise 6:35am · Sunset 7:40pm
Pleasure Point Surf
2-3 ft+
Fair to Good · Best AM, chest-shoulder at top spots
Swell: 5.4ft @ 9s W · Wind: 1kt SE
Tide: 3.6ft now · Low 0.4ft @ 2:24pm
Harvard Business Review · April 2026
To Succeed with AI, You’ve Got to Nail the Basics
Companies should focus on five timeless principles: customer centricity, process focus, commitment to facts, continuous improvement, and quality through people.
This Week’s Calendar
Monday, April 13 — Today
6:00 AM
Gym
9:00 AM
Gerrad X MUD\WTR: FP&A Case Study
6 people
10:30 AM
Intro: ATTN Capital <> MudWtr
5 people
11:00 AM
Shane <> Emma Weekly
2 people
11:15 AM
Creative Data Review
17 people
12:00 PM
Retail Sales + Leadership Meeting
4 people
2:15 PM
Shane <> Megan
3 people
4:00 PM
Shane <> Brian
2 people
Tuesday, April 14
6:00 AM
Take Photos
9:00 AM
Jiu Jitsu
11:00 AM
Monthly Legal Debrief w/ WFS
4 people
11:00 AM
MUD Exec Group
6 people
2:00 PM
Farhan X MUD\WTR: FP&A Case Study
6 people
4:00 PM
Shane Heath & FUEGO
2 people
Wednesday, April 15
6:00 AM
Gym
12:00 PM
MUD Watering Hole — Ops & CAMP
3 people
3:30 PM
Lyon Jiu Jitsu
6:30 PM
Venice Run Club
Thursday, April 16
8:00 AM
Pitch Webinar: Raised $23.7M in 6 Months
9:00 AM
Jiu Jitsu
9:30 AM
MUD\WTR: Biweekly Sync
8 people
12:00 PM
Shane <> Megan
2 people
12:00 PM
Shane <> Sam
2 people
Friday, April 17
7:15 AM
Toast Masters
9:00 AM
Chocolate MVP
5 people
1:00 PM
Jiu Jitsu
Weekend — April 18–19
SAT 10AM
Jiu Jitsu
SAT 12PM
Afternoon with Lyon
SAT 6PM
Dinner Date with Eliza
SUN 9AM
Church
SUN 11AM
Art
3 people
What You Missed
Email
Slack Highlights
Danielle D.
#amazon #email #beyond
Onboarding across channels today. Welcomed by Ben Warren (Amazon Whisperer), Noah Haynes (email), and Alex Paynter. Noah offered a download meeting on email pipeline this week.
Emma
#leadership
Prepping the team for today’s FP&A case study: “Stay engaged with the material being presented so you can ask questions to learn how he thinks.”
Kevin Pierce
#performance-taskforce
Investigating a new Meta feature rollout. Doesn’t see it in the account yet — reaching out to rep to unlock access.
Danielle M.
#sales-marketing
Spotted MUD\WTR at local Sprouts — shelf placement right next to the bean grinder. “But wait do you want those beans or how bout mushrooms.”
Notion To-Do
Active
Review Expo Content
Active
Review Yotpo Doc
This Week
Growth Questions
This Week
Ecommerce Deep Dive
This Week
Send Static Brief
The Business
MUD\WTR Revenue
Sunday Revenue
$135,762
2,642 orders
April MTD
$2.14M
13 days in
2026 YTD
$17.58M
$62.3M ann. pace
View in Omni →
Personal Finances
Accounts & Spending
Schwab Checking
$40,199
Updated Apr 11
Chase Visa
$16,186
$26.2K limit
AMEX Platinum
$2,719
Updated today
PayeeAccountAmount
Monday, April 13
Pottery Barn KidsAMEX$113.88
Sunday, April 12
AmazonChase$218.99
BiologicaAMEX$59.00
New LeafAMEX$47.50
Spade & Plow OrganChase$37.00
HumandesignaiAMEX$25.00
Ken’s Top NotchChase$20.00
Amazon KindleChase$13.98
Total (2 days)$535.35
Words of Jesus
“The kingdom of heaven is like to a grain of mustard seed, which a man took, and sowed in his field: Which indeed is the least of all seeds: but when it is grown, it is the greatest among herbs, and becometh a tree, so that the birds of the air come and lodge in the branches thereof.”
Matthew 13:31–32
MUD\WTR · Daily Brief · Built with Claude Code