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Good morning, Shane.
Saturday, April 11, 2026
“The score takes care of itself.”
— Bill Walsh
Friday pulled in $130K in revenue across 2,479 orders while your team was reviewing packaging proofs, casting talent for FYF Sprint 2, and auto-vectorizing creator feedback into the knowledge base. Supply chain locked in POs with True Spice and Nura through June. Today it's jiu jitsu, Lyon time, and dinner with Eliza — Monday's loaded with 8 meetings including the ATTN Capital intro, so earn the rest.
Weather & Surf
57°F
Overcast
High 59° · Low 50°
Sunrise 6:38a · Sunset 7:38p
4–5 ft
Fair · Chest to head
Swell 2.6ft @ 17s SSW
Wind 6kts SW cross-shore
Tide 4.0ft now · Low 0.4ft @ 12:57p
Tomorrow: 6-8ft ↑
Harvard Business Review · April 2026
To Succeed with AI, You've Got to Nail the Basics
Before chasing the next AI breakthrough, make sure your data foundations, management principles, and team alignment are solid. The fundamentals still win.
This Week
Today · Saturday, April 11
10:00 AM
Sunday, April 12
All Day
9:00 AM
10:30 AM
Monday, April 13
6:00 AM
11:00 AM
2:15 PM
4:00 PM
Tuesday, April 14
9:00 AM
11:00 AM
4:00 PM
Wednesday, April 15 · No-Meetings Day
6:00 AM
3:30 PM
Thursday, April 16
9:00 AM
9:30 AM
12:00 PM
12:00 PM
Shane <> Sam ⚠ conflict
Friday, April 17
7:15 AM
9:00 AM
1:00 PM
Email
Slack Highlights
Brandon Yates Group DM
FYF Sprint 2 casting plan — grouping talent for multi-script shoot days. 4 scripts in Set 1 (young talent, reuse across spots), 3 in Set 2 (anchor/AI). Sending to Quinn and Katya to start pulling talent.
Justin Lalezarian DM
New Shopify MCP is powerful. Shopwatch built for this moment. "You'll see the impact on our roadmap soon."
Bora Celik DM
Inbox listener auto-detecting creator product feedback and vectorizing it into the MUD\WTR knowledge base. Working live now through Claude/Mother.
Hillary Diebold Group DM
Updated Tuesday calendar hold for Farhan FP&A presentation. Released Thursday hold. Resume attached.
You #meta-daily-briefing
Posted META Midday Pulse — data feeds down (Northbeam + Meta MCP returning 403). Manual pull required. Action items flagged for EOD campaign triage.
Notion To-Do
Doing Update LinkedIn Skill
Doing Plan AI Sessions
Doing Inbox 0
This Week Read Bora content
This Week Growth Questions
This Week Send static brief
MUD\WTR Revenue
Yesterday · Apr 10
$130,064
2,479 orders
MTD · April
$1.84M
10 days in
YTD · 2026
$17.3M
$63.1M ann. pace
Monthly breakdown: Jan $4.92M · Feb $4.86M · Mar $5.66M · Apr $1.84M MTD
View in Omni →
Accounts & Spending
Schwab Checking
$40,377
Chase Credit Card
$16,153
AMEX Platinum
$2,555
PayeeAmount
Friday, April 10
Pasturebird $171.54
Amazon $10.94
Avila Valley Barn Sweet $2.50
Thursday, April 9
ARCO $135.22
Whole Foods $102.52
PayPal Purchase $12.99
Amazon Kindle $11.99
Amazon $10.99
Total: $458.69
“Come ye yourselves apart into a desert place, and rest a while.”
Mark 6:31