Good morning, Shane.

Friday, April 10, 2026

"The things you think about determine the quality of your mind. Your soul takes on the color of your thoughts."

Marcus Aurelius

Your Friday

Thursday brought in $139.5K across 2,670 orders — steady mid-week performance keeping you on pace for a $62.5M year. Megan's fired up about the new creamer packaging proofs — matte finish, premium feel, no more print quality issues she says look "really premium and beautiful." Light Friday ahead: Toast Masters, gym, and Jiu Jitsu. Recharge this weekend because Monday's stacked with FP&A presentations, an ATTN Capital intro, and back-to-back leadership syncs.

Morning Context

Santa Cruz Weather

56°F

Heavy rain · H 60° L 56°

Sunrise 6:39a · Sunset 7:38p

Pleasure Point

3–4 ft+

Fair · Waist to shoulder

Swell 1.6ft@18s SSW · Wind 3kts E
Tide 1.4ft → Low 0.4ft @ 12:02p

HBR · April 2026

To Succeed with AI, You've Got to Nail the Basics

Stop worrying about adopting AI fast enough. Focus on five timeless quality management principles: customer centricity, process focus, acting on facts, continuous improvement, and recognizing that quality happens through people.

This Week

Friday, April 10

7:15a Toast Masters
9:00a Gym
1:00p Jiu Jitsu

Saturday, April 11

Sunday, April 12

Monday, April 13

6:00a Gym
9:00a Gerrad X MUD\WTR : FP&A Case Study
10:30a Intro: ATTN Capital <> MudWtr
11:00a Shane <> Emma Weekly
11:15a Creative Data Review (17 people)
12:00p Retail Sales + Leadership Meeting
2:15p Shane <> Megan
4:00p Shane <> Brian

Tuesday, April 14

9:00a Jiu Jitsu
11:00a Monthly Legal Debrief w/ WFS
11:00a MUD Exec Group
2:00p Farhan X MUD\WTR : FP&A Case Study
4:00p Shane Heath and FUEGO

Wednesday, April 15

Thursday, April 16

What You Missed

Alex Voiles (Fortis Solutions) Action

Re: Purchase Order from MUD/WTR (PO2191)

30sv and 90sv Creamer physical proofs should have delivered yesterday (PO2191 & 2190). Needs confirmation they've been received and reviewed. Once approved, they move to production.

Clayton Fort (Figma) Action

2 new comments in Ad hoc

Clayton left 2 new comments in the "Ad hoc" Figma design file. Review and respond to design feedback.

Roscoe (EcoEnclose) FYI

Re: Purchase Order from MUD/WTR (PO2197)

Both mailer shipments (NV + CT) have been delivered. Roscoe asking how long the trial will last and is eager for feedback on the new packaging.

Gorgias Billing FYI

Update to how plan upgrades are billed starting May 10

Starting May 10, mid-cycle plan upgrades will be billed via one-time prorated charge. No action needed now — your current plan, pricing, and renewal date are unchanged.

Carissa Harwick (TricorBraun) FYI

RE: Purchase Order from MUD/WTR (PO2214)

PO2214 confirmed received. Stephen clarified target receive-by date is 10/5. Art files still needed from Clayton. Plant has been notified.

Slack Highlights

#brandmanagement-ops

Megan Scott

"I actually really like these. The matte is really nice... It also feels soft touch. The print quality is much higher, you can see the MUD\WTR does not have missing holes where it is not printed white so you do not get that dirty white that Shane complained about with Vanilla Chai. Overall LOVE THESE!"

Notion — Shane To-Do

Doing

Update Linkedin Skill

Inbox 0

This Week

Plan AI Sessions

Read Bora content

Send static brief

Growth Questions

The Business

Yesterday

$139.5K

2,670 orders

MTD — April

$1.71M

10 days in

YTD 2026

$17.1M

$62.5M annualized

View in Omni →

Personal Finances

Schwab Checking

$37,249

Chase

$15,926

AMEX Platinum

$2,555

Payee	Account	Amount
Thursday, April 9
Whole Foods	AMEX	$102.52
PayPal Purchase	Schwab	$12.99
Amazon Kindle	Chase	$11.99
Amazon	Chase	$10.99
Wednesday, April 8
Bk Candle Studio	Chase	$112.00
Marsmen	Chase	$70.61
Hiya Health	Chase	$64.61
Amazon	Chase	$34.48
Amazon	Chase	$21.15
Hiya Health	Chase	$5.47
Total (excl. transfers)		$446.81

"Come unto me, all ye that labour and are heavy laden, and I will give you rest. Take my yoke upon you, and learn of me; for I am meek and lowly in heart: and ye shall find rest unto your souls. For my yoke is easy, and my burden is light."

Matthew 11:28–30