Good morning, Shane.

Thursday, April 9, 2026

"Plans are useless, but planning is indispensable."

— Dwight D. Eisenhower

Wednesday brought in $149K across 2,808 orders — the swell is building in more ways than one. You've got Q2 planning with the full team this morning and the Pattern sync with Megan this afternoon. The email team is locking in the strawberry matcha launch for April 22, Wesley's retooling the Moshi campaign with proper conversion tracking, and you're sitting at $17M YTD on a $63M annualized pace. Keep pushing.

Morning Context

Set the Day

Weather — Santa Cruz

60°F

Partly Cloudy

          H: 65°  L: 56°

          Sunrise 6:41a  Sunset 7:37p

Surf — Pleasure Point

3–4 ft

FAIR — Waist to Chest

          SSW swell 1.8ft @ 12s

          Wind: 5kts SW cross-shore

          Tide: 0.4ft low 10:58a → 3.4ft 7:02p

Nice SSW swell filling in from New Zealand low. More PM onshores than usual.

Harvard Business Review · April 2026

To Succeed with AI, You've Got to Nail the Basics

Management fundamentals — customer centricity, process focus, commitment to facts, and quality through people — are the real prerequisites to AI success.

Calendar — This Week

Today — Thursday, Apr 9

9:00 – 10:30a

Jiu Jitsu

11:00a – 12:40p

Q2 Planning Session

11 attendees

2:30 – 3:00p

MUD\WTR + Pattern + Megan Scott

5 attendees

Friday, Apr 10

Day Off

7:15 – 8:30a

Toast Masters

9:00 – 10:30a

Gym

1:00 – 2:00p

Jiu Jitsu

Saturday, Apr 11

10:00a – 12:00p

Jiu Jitsu

12:00 – 2:00p

Afternoon activity with Lyon

6:00 – 8:00p

Dinner Date with Eliza

Sunday, Apr 12

FASTING PERIOD

9:00 – 10:00a

Church

10:30a – 12:30p

Gym

11:00a – 6:00p

Art

3 attendees

2:00 – 4:00p

Afternoon activity with Lyon

Monday, Apr 13

6:00 – 7:30a

Gym

9:00 – 10:00a

Gerrad X MUD\WTR: FP&A Case Study

6 attendees

11:00a – 12:00p

Shane <> Emma Weekly

2 attendees

11:15a – 12:00p

Creative Data Review

17 attendees

12:00 – 2:00p

Retail Sales + Weekly Leadership

4 attendees

2:15 – 3:00p

Shane <> Megan

2 attendees

4:00 – 4:30p

Shane <> Brian

2 attendees

Tuesday, Apr 14

6:00 – 7:00a

Take Photos

9:00 – 10:30a

Jiu Jitsu

9:00a – 1:00p

Body Doubling For Deep Focus

18 attendees

11:00a – 12:00p

Monthly Legal Debrief w/ WFS

4 attendees

11:00a – 1:00p

MUD Exec Group

6 attendees

2:00 – 3:00p

(HOLD) FP&A Case Study Presentation

5 attendees

Wednesday, Apr 15

F*ck phone, f*ck food, f*ck meetings Wednesday

6:00 – 7:30a

Gym

12:00 – 1:30p

(HOLD) MUD Meetings / Events

3 attendees

3:30 – 4:45p

Lyon Jiu Jitsu

6:30 – 7:30p

Venice Run Club

Thursday, Apr 16

9:00 – 10:30a

Jiu Jitsu

9:30 – 10:00a

MUD\WTR: Biweekly Sync

8 attendees

What You Missed

Inbox & Updates

matthew@commonthreadco.com FYI

CTC x MUD\WTR Follow Up

7-message thread. CTC pitched growth services — you replied explaining you moved quickly, brought in a fractional head of growth and ecomm to stabilize. Matthew responded gracefully, wants to stay connected.

clientservice@rho.co Action

Prepare for April Mid-Month Payroll

Rho reminder: fund your checking account before mid-month payroll. Transfer from Treasury account to avoid delays.

brittainy@truespicefoods.com FYI

Purchase Order from MUD/WTR (PO2211)

True Spice confirming sale order 5547 for PO 2211. Stephen, Emma, Kaydie, Matt, and ops team all CC'd.

legal-customer-notices@twilio.com FYI

Twilio Legal Terms Update — Effective May 15

Twilio updating terms across Twilio, SendGrid, and Segment. Review key changes before May 15 deadline.

notifications@replit.com Action

Replit: 100% of Credits Used on Core Plan

You've burned through all Replit credits on your Core plan. May need to upgrade or wait for reset.

Slack Highlights — Today

#mudwtr-moshi

Wesley

Moshi campaign postmortem: ad set was optimized for conversations instead of conversions, and UTMs weren't set up for Northbeam tracking. Wesley owns it. The 4.4K connections are a retargeting asset — warm audience ready for round two with proper config.

#mud-email

Brit, Cruz, Sara

Strawberry matcha launch timing locked: April 22 subscriber launch, April 23 full launch. OG bag transition email was delayed from April 1 — getting it out ASAP.

#strawberry-matcha-lto

Travis Weir, Stephen Fagerstrom

Discussing barcode requirements for the strawberry matcha LTO bundle. Stephen can provide the straw matcha UPC but the bundle won't have its own barcode.

#announcements

Shane Heath

"The heart of Venice" — positive reaction from the team.

Group DM — Shane, Megan, Sara

Sara Colon

Sara got off a call with Megan and is pulling info together to get things rolling.

Notion — Shane To-Do

Doing Write 2026 Kickoff

Doing Inbox 0

This Week Plan AI Sessions

This Week Read Bora Content

This Week Watch Bora Content

This Week Update LinkedIn Skill

This Week Send Static Brief

This Week Ecommerce Deep Dive

The Business

MUD\WTR Revenue

Yesterday

$149,344

2,808 orders

Wed, Apr 8

MTD — April

$1.56M

9 days in

YTD 2026

$16.99M

$62.6M annualized

99 days elapsed

    Daily Scorecard  · 
    Revenue Forecast
  

Personal Finances

Accounts & Spending

Schwab Checking

$37,249

Chase Credit Card

$15,926

limit $26,200

AMEX Platinum

$2,555

Wednesday, April 8
Payee	Amount
Bk Candle Studio	$112.00
Marsmen	$70.61
Hiya Health	$64.61
Amazon	$34.48
Amazon	$21.15
Hiya Health	$5.47
Thursday, April 9
Payee	Amount
PayPal Purchase	$12.99
Amazon Kindle	$11.99
Amazon	$10.99
Total (excl. transfers)	$344.29

Words of Jesus

"If ye have faith as a grain of mustard seed, ye shall say unto this mountain, Remove hence to yonder place; and it shall remove; and nothing shall be impossible unto you."

Matthew 17:20