Daily Brief — Wednesday, April 8, 2026

Daily Hype

Your Edge Today

Tuesday brought in $158K across 2,950 orders — the machine keeps humming. ATTN Capital reached out through Curtis wanting to put MUD\WTR in front of Healthline, TIME, and Rolling Stone audiences, and the growth team is locked in with weekly priorities dropping across the board. Meanwhile, Bora got 75K product reviews vectorized and ready for your AI agents, and Hillary just dropped the full Costa Rica MUD Camp itinerary — horseback riding, surf lessons, catamaran day. Your people are building. You're building something bigger.

Morning Context

Weather & Surf

Santa Cruz Weather

60°F

Clear skies
High 73° / Low 52°
Sunrise 6:42 AM · Sunset 7:36 PM
Wind 4 mph

Pleasure Point Surf

3–4 ft

FAIR — Waist to chest
Swell: 1.9ft @ 13s S · 1.1ft @ 18s SW
Wind: 3 kts S (onshore)
Tide: Low 0.3ft 9:52a → High 3.2ft 5:58p
Water: 53°F · 3/2mm wetsuit

Harvard Business Review · April 2026

To Succeed with AI, You've Got to Nail the Basics

Instead of chasing the latest AI tools, most companies should focus on five timeless principles: customer centricity, process focus, fact-based decisions, continuous improvement, and investing in people. Relevant to how you're rolling out AI across MUD\WTR.

This Week's Calendar

Wednesday, April 8 — No-meetings day

6:00–7:30a

Gym

12:00–1:30p

MUD Lunch + Learn w/ Sara Povey

4 attendees

2:00–2:30p

Tapcart <> MUD\WTR: QBR

12 attendees

3:30–4:45p

Lyon Jiu Jitsu

Garth Taylor Jiu-Jitsu, Santa Cruz

6:30–7:30p

Venice Run Club

2150 Dell Ave, Venice

Thursday, April 9

9:00–10:30a

Jiu Jitsu

Watsonville

11:00a–12:40p

Q2 Planning Session

11 attendees · Zoom

2:30–3:00p

MUD\WTR + Pattern + Megan

5 attendees · Zoom

Friday, April 10 — Day Off

7:15–8:30a

Toast Masters

399 Encinal St, Santa Cruz

9:00–10:30a

Gym

1:00–2:00p

Jiu Jitsu

Garth Taylor Jiu-Jitsu

Weekend: Apr 11–12

Sat 10a–12p

Jiu Jitsu

Garth Taylor Jiu-Jitsu

Sat 6–8p

Dinner Date with Eliza

Sun

Fasting Day · Church 9a · Gym · Art · Lyon time

Monday, April 13 — Heavy meeting day

9:00–10:00a

Gerrad × MUD\WTR: FP&A Case Study

6 attendees

11:00–12:00p

Shane <> Emma Weekly

Zoom

11:15–12:00p

Creative Data Review

17 attendees

12:00–2:00p

Retail Sales + Leadership Meeting

4 attendees · Zoom

2:15–3:00p

Shane <> Megan

Zoom

4:00–4:30p

Shane <> Brian

Zoom

Tuesday, April 14

9:00a–1:00p

Body Doubling For Deep Focus

18 attendees

11:00–12:00p

Monthly Legal Debrief w/ WFS

4 attendees

11:00a–1:00p

MUD Exec Group

6 attendees · Zoom

2:00–3:00p

(HOLD) FP&A Case Study Presentation

5 attendees

What You Missed

Emails & Comms

Intro: ATTN Capital <> MudWtr

Craig Kostelic (President, ATTN Capital) wants to connect — they manage publisher handles for Healthline, TIME, Rolling Stone, NY Post. Intro from Curtis Howland. Wants to schedule Thu/Fri.

Craig Kostelic · craig@attncapital.com

Overdue Account Balance — Apex Display Group

Reminder that MUD\WTR balance with Apex is past due. Attached aged receivables PDF. Sent to AP + Hillary + you.

Brendan Murphy · Apex Display Group

Purchase Order PO2207 — Lid artwork confirmation

TricorBraun asking if ordering lids with QR code or without. Stephen confirmed exact repeat of PO2050. Clayton confirming artwork files.

Carissa Harwick · TricorBraun Flex

Kateryna K. — Upwork static ad designs

Sending Figma link for static ad creatives. Asking if you also need additional PNG sizes.

Kateryna K. · via Upwork

Slack billing credit: $22.41

Headcount decreased by 1. Credit applied to next bill.

Slack

Fathom Recaps

Impromptu Zoom — Bora Celik (Mudwater Computer)

22 min · Tue Apr 7 — Bora demoed the Mudwater Computer platform: MCP tools, database with 75K reviews now vectorized, agent-based skills, creative asset generation. Next step: connect Claude to data MCP at mcp.gentic.co/data.

Slack Highlights

Weekly priorities — still waiting on yours

Megan posted a reminder in #marketing-priority-with-leadership. Aidan, Travis, Kevin, and Megan have posted. You, Brandon, Dani, Brit, and Sara C. still pending.

#marketing-priority-with-leadership

Compensation update — signature required

Travis flagged this as your #1 priority: Hillary sent your 2025 Year End Review compensation update via BoxSign. Sam is CC'd. Review and sign.

#claude-travis · Travis Weir

75K reviews vectorized — MUD Computer ready

Bora imported 75K product reviews into reviews_vectors table. Connect Claude via mcp.gentic.co/data (paste URL into Claude connector — don't click it).

#mudwtr-computer · Bora Celik

MUD Camp Costa Rica — itinerary posted

Full day-by-day: welcome dinner Mon, AI breakouts Tue–Thu (you're leading), catamaran Wed, camp games Thu. Activity survey due EOD Fri Apr 10.

#mud-camp-2026 · Hillary Diebold

Team weekly priorities rolling in

Megan: reinstate D2C growth, onboard Danielle, Q2 planning, Strawberry Matcha LTO. Travis: LTO work, Easter takedown, launch AfterSell. Kevin: creative batching, YouTube, March review.

#marketing-priority-with-leadership

The Business

Revenue & Orders

Yesterday

$158K

2,950 orders
Tue, Apr 7

April MTD

$1.40M

Through Apr 7

2026 YTD

$16.8M

~$63.2M annualized

View in Omni →

Personal Finances

Accounts & Spending

Schwab Checking

$37,262

····3768

Chase Credit

$15,339

····3252 · Limit $26.2K

AMEX Platinum

$2,555

····2000

Transaction	Amount
Wednesday, April 8
Bk Candle Studio · Chase	$112.00
Marsmen · Chase	$70.61
Tuesday, April 7
Whole Foods · Chase	$352.12
Skims · Chase	$155.50
Meller Barcelona · AMEX	$99.00

Total (2-day spend) $789.23