← All Briefs
Tuesday, April 7, 2026
Good morning, Shane.
"The best way to predict the future is to create it. But first, you have to be willing to destroy the present."
$152K revenue day yesterday on 2,836 orders while you were out for Easter weekend. The MUD\WTR Computer is already generating newsletter drafts and LinkedIn posts through Slack -- the AI is writing in your voice now. Danielle is onboarding this week to take the reins on growth, and you've got a loaded calendar: Creative Huddle, Q2 Planning, and a 1:1 with her today. Let's go.
Morning Context
Your world at a glance
Santa Cruz, CA
66°F
Clear sky • Wind 14 km/h
High 71° / Low 52°
Sunrise 6:44a • Sunset 7:35p
Pleasure Point
3-4 ft
S swell, easing • Water 57°F
Clean early, light onshore PM
High tide 12:34p • Low 5:44p
Must Read
To Succeed with AI, You've Got to Nail the Basics
HBR argues that adding AI on top of broken processes won't hide past sins -- garbage in still means garbage out. Companies succeeding with AI are the ones fixing their data, workflows, and fundamentals first.
Read article →This Week
TODAY -- Tuesday, April 7
6:00 - 7:00aTake Photos
9:00 - 10:30aJiu Jitsu
10:00 - 11:00aDanielle / Shane2
12:30 - 2:00pCreative Huddle 3.012
1:30 - 2:00pShane Heath - Eventi4
2:00 - 3:00pMUD Pulse Check7
Wednesday, April 8
6:00 - 7:30aGym
12:00 - 1:30pMUD Lunch + Learn w/ Sara Povey4
2:00 - 2:30pTapcart <> MUD\WTR: QBR12
3:30 - 4:45pLyon Jiu Jitsu
6:30 - 7:30pVenice Run Club
Thursday, April 9
9:00 - 10:30aJiu Jitsu
11:00a - 1:00pQ2 Planning Session11
Friday, April 10
ALL DAYDay Off
7:15 - 8:30aToast Masters
9:00 - 10:30aGym
1:00 - 2:00pJiu Jitsu
Saturday, April 11
10:00a - 12:00pJiu Jitsu
12:00 - 2:00pAfternoon with Lyon
6:00 - 8:00pDinner Date with Eliza
Sunday, April 12
9:00 - 10:00aChurch
10:30a - 12:30pGym
11:00a - 6:00pArt3
2:00 - 4:00pAfternoon with Lyon
Monday, April 13
6:00 - 7:30aGym
9:00 - 10:00aFP&A Case Study Presentation5
11:00a - 12:00pShane <> Emma Weekly2
11:15a - 12:00pCreative Data Review17
12:00 - 2:00pRetail Sales + Leadership Meeting4
2:15 - 3:00pShane <> Megan2
4:00 - 4:30pShane <> Brian2
What You Missed
Overnight inbox
Important Emails
Emma Nelson
Re: MUD\WTR X MPearlRock
Emma responded to MPearlRock (MidOcean Partners). Proposing in-person reconnect week of July 21 or 22. Discussing NDA and sending product samples including new retail flavors. They liked what they saw at the initial meeting.
Action
Tyler DeSpain (Pattern)
Re: Pattern ExpoWest Follow Up
Tyler from Pattern confirmed a call with Megan this Thursday to discuss TikTok partnership. This is the alternative to the current TikTok Shop agency that showed significant losses.
FYI
Megan Scott
Re: Growth Context Doc -- Danielle Onboarding
Megan scheduling Danielle's onboarding. Danielle digs into data today/tomorrow, first calls Thursday. Notion homebase in progress. Joins leadership call 4/14, marketing leadership 4/13 at 2pm PST.
Action
Ryan Ferguson (CTC)
Re: CTC x MUD\WTR Follow Up
CTC following up with Prophit Engineer time slots this week. Pitching strategies for growing past $60M. You declined a hold -- they're persistent.
FYI
Rafi Tanzim (FUEGO)
Re: MUD/WTR Android App
FUEGO CEO following up on Android app issue. Wants 10 min call to resolve so they can resume promoting the app and driving downloads.
Action
Meeae Park (TricorBraun)
RE: Purchase Order PO-2072
Shipping docs, BOL and COC for PO-2072 (tin bodies + lids). ETD from Yantian Apr 2, ETA LAX Apr 15. Supply chain on track.
FYI
Fathom Recaps
Impromptu Zoom -- Bora / MUD Computer
- Bora walked you through the MUD\WTR Computer platform -- cloud-based MCP tools with agent functionality
- Demonstrated semantic search, vectorizing creator reviews, and generating static ads + videos
- Homework: vectorize review data and experiment with agent skills
Shane <> Megan -- Marketing Deep Dive
- Google Trends: MUD\WTR tracking closely with Everyday Dose, possibly ahead in some weeks
- Onboarding Danielle as marketing lead; bringing in Britt for email content review
- TikTok Shop agency proposal shows big losses -- exploring Pattern as alternative
- Focus TikTok content on OG + Coffee only; hold strawberry matcha
EAV Partners -- Weekly Leadership
- Marketing performance review: NC/day, CAC, CTR, email engagement -- optimize with Danielle
- Whole Foods approval challenges around Chaga -- need clarity from M2
- Q2 focus: stabilize marketing post-Sam departure, implement Danielle's recs
- Costco expansion in progress; plan to engage WFM buyers at upcoming event
SOW Finalization -- Danielle
- SOW finalized: weekly reporting, strategic planning, Marketing Pulse ownership
- Danielle taking over the Marketing Pulse report you built
- SOW going to Dropbox Sign for execution
Slack Highlights
Emma Nelson #2024leadership
Looking into in-person with MPearlRock for late July. Shane is mandatory for the meeting. Respond with availability by EOD.
Bora Celik #mudwtr-computer
Shared generated video ad and static ads from MUD\WTR Computer agents. Explained knowledge agent vs. assets agent for vectorizing different data types.
Mother (Bot) #mudwtr-computer
Drafted two newsletters in your voice: "Fix Your Fix" campaign with creator testimonials, and a spring sale piece. Also generated a LinkedIn post announcing MUD\WTR Coffee with exact product specs.
Notion -- Currently Active
Target Content
Get reviews to Claude
Set up final weekly marketing brief
Plan mission vision values presentation
Ecommerce Deep Dive
Growth Questions
Send static brief
Video Editor Brief -- Upwork
The Business
Revenue & pacing
Yesterday
$152K
2,836 orders
Month to Date
$871K
16,088 orders
Year to Date
$13.7M
~$52.1M annualized
Personal Finances
Yesterday's spend
Schwab Checking
$19,280
Chase Credit Card
$15,036
Amex Platinum
$2,443
| Merchant | Account | Amount |
|---|---|---|
| Whole Foods | Chase | $143.11 |
| Toadal Fitness | Chase | $99.00 |
| Meller (Sunglasses) | Amex | $99.00 |
| Santa Cruz Athletic Club | Schwab | $78.00 |
| Amazon | Chase | $42.69 |
| Amazon | Chase | $18.16 |
| Tesla EV Charging | Amex | $12.50 |
| Venmo | Schwab | $12.00 |
| Cinelux Capitola | Chase | $8.25 |
| Total | $512.71 |